Branding

Eckerd College approached us to help them boost attendance and excitement for their annual Alumni Weekends. Alumni Weekends are their most high profile means to fund raise and attendance had been waning. We worked with their communications and alumni departments to developed a multi-part campaign to increase excitement prior to the weekend including save the date cards, emails and a passport that served as not only an itinerary of events, but a device to increase interactivity at the event. The result was not only creatively rewarding, but we managed to add a fist full of cash to their budget. (and an invite to do it again the next year.)