Branding
It’s always difficult to start something as ambitious as a race or athletic themed event. And to do it with an up and coming sport that’s not on the national radar yet, well, some may say that’s just plain crazy. But we’re partial to a little crazy and like a challenge. So we built the brand from the ground up. Utilizing a strong visual theme, we developed a sponsor packet, race collateral, a website, trophies and also a post-race film that documents the event that was also used to promote to sponsors the next year.
