When Brody Welte (a Professional SUP Fitness and technique Coach and founder of Paddle Fit Pro) approached us to partner with him to develop and design a full brand for his new Stand Up Paddling (SUP) business – Stand Up Fitness (SUF), we felt it was a perfect fit. After a number of soul searching conversations and countless cups of coffee with Brody, we were able to lay the foundation of his brand and “The Ancient Art of Having Fun” was born.
We planned multiple photo shoots, with the goal of giving the viewer a window into the SUF lifestyle. These images needed to not only document the specifics of the sport, but the possibilities and wide variety of locales that make it so intriguing and fun.
Getting the SUF brand on film was critical not only to help differentiate Brody, but with the sport being so new, exposing people to what it’s all about and how it’s done. We continue to add to the growing library of SUF films, exploring new ways to capture it on film and looking for new and exciting places to help tell the story.