Move Well. Move Often.
Functional Movement Systems (FMS) is a company with a mission to help people move better and then move often. The philosophy was introduced in 1995, at a time when there was no systematic tool to identify movement asymmetries or major limitations in functional movement patterns.
But they had a problem. Since their inception they had seen success quickly and it hasn't let up. A problem most would be happy to have, but their brand suffered.
We were brought in to help them get a hold of the brand, from assessing where they were at and where they needed to go, to redesigning the logo and overhauling all their communication pieces (digital and print).